Some of you might be trying to figure out how to install a newsletter to your blog. Others might already have an email list set up, but still wonder how to make money from that list.
Today, I have an informative interview that will show you the possibilities of email marketing. I had the chance to interview Michelle from Making Sense of Cents who is now making $100,000 a month and has a following of over 300,000 people. Michelle started her online course Making Sense of Affiliate Marketing where she teaches strategies to improve affiliate marketing income.
In our interview she explains the importance of setting up an email list and also shares tips and tools used to set up successful email marketing strategies.
Please tell us a little bit about yourself and your blogging success.
Hello! My name is Michelle and I run the personal finance blog Making Sense of Cents. I’ve been blogging since August of 2011 and have been full-time blogging since October of 2013.
I started my blog with the aim of teaching peoplehow to save moneyas well as journaling my personal finance journey after reading a magazine that featured a personal finance website in one of their articles. I became extremely interested in that finance website and my interest in blogging just grew from there. This is interesting and hilarious because before that same summer, I had no idea about what blogs were, that they could even make money, or anything along those lines.
I did not create my blog with the intention of making money blogging. It was all just a hobby and an outlet I then realized how much I loved blogging and realized that it was for me, so now I am a full-time blogger! Blogging has completely changed my life for the better and it’s something that I recommend everyone try if they are interested.
On my blog Making Sense of Cents, I talk a lot about different ways to make extra money, the best ways to save money, achieving your dream life, traveling (me and my husband RV full-time), and more. I love running Making Sense of Cents and I am very happy that this is now my full-time career, my business, and pretty much my life.
I now reach over 300,000 people per month with my blog and earn around $100,000 a month from my blog. Yes, I’m earning a great income but I also love helping so many people improve their finances!
What role does email marketing play for your blog’s success?
One of my biggest blogging mistakes is that I waited a LONG time before I started my email list. I didn’t even start an email list until around 2 years ago, and I didn’t even start taking it seriously until around April or May of this year. Yes, this year!
Email marketing is extremely important because it helps me to connect to my readers on a closer basis. If someone subscribes to your email list, they most likely want to hear what you have to say!
What program do you use to build your email list and how does it differ from other email providers?
I use Convertkit to build my email list. I switched to them just a few months ago and it’s one of the best blogging business decisions that I have ever made. Before, I never really understood email or how to use it. Convertkit makes it all super easy to understand, though!
How does Convertkit improve your affiliate marketing revenue?
I use my email list to promote free courses as well as my blog posts and affiliate products that I think would appeal to my audience. With Convertkit, I can have all of those things running pretty smoothly without much work from me – so it’s a pretty passive form of growing your email list.
Tell us why you believe Convertkit is worth the price.
It’s worth it because of all of the above! 🙂 Convertkit helps me to improve my income, reach my followers in a different way, and increase my following.
Could you provide a few tips for successful email marketing using Convertkit?
My top tip would be to create a freebie for your email list. This is probably one of the easiest ways to increase your signups because you’re giving people a specific reason to sign up for your email list.
I had been blogging for 6 months without any success in affiliate marketing. Only 2 weeks after taking Michelle’s class Making Sense of Affiliate Marketing I made my first 5 affiliate sales. It is definitely worth the price. You can sign up by clicking HERE.
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